Yumi Nutrition secures retail deal with TK Maxx

The UK chewable supplements brand will be available in the retailer’s new Beauty and Wellness department

Yumi Nutrition, the UK brand of chewable supplements, has secured shelf space with TK Maxx following a distribution deal with the discount variety retailer.

Five products from Yumi’s range of gummies will be available to buy from up to 425 stores across the UK and Ireland in a brand new section of the retailer’s Beauty and Wellness department.

As of 2 December, Yumi’s sleeping aid, multivitamin, probiotic, apple cider vinegar, and hair, skin & nails gummies are available online and in-store, as TK Maxx stores reopen in England following lockdown.

The products will also be joined this month by Yumi’s brand new vitamin D and vitamin C chewable supplements.

Yumi Nutrition is introducing the five products in response to the growing demand for vitamins and supplements as consumers continue to prioritise their health.

The five products are each priced at £9.99 and provide a range of health and wellness benefits in easy to consume chewable gummies for consumers looking to stay fit and well this winter.

Distribution deals

The agreement with TK Maxx is Yumi Nutrition’s latest venture into the retail market as it continues its expansion having secured distribution deals with Holland & Barret, Urban Outfitters, GNC and OTG.

Chief executive Sebastien Vanderlinden, said: “We’ve seen demand for chewable vitamins increase significantly this year as consumers are prioritising their health more than ever.

“We’re always looking to secure new distribution deals, so we’re delighted to have our products listed in a brand new section in TK Maxx in what we hope will be the start of a long and successful partnership.”