Yumi Nutrition secures distribution deal with Holland & Barrett

The UK brand of chewable supplements has entered Holland & Barrett with two range of products

Yumi Nutrition has announced that two of its products are now available from Holland & Barrett in the UK. The distribution deal is for in-store and online channels for products in the All Day Energy and Lean & Detox ranges, the latter available in the store from 8 July. Both products are priced in the £12 and £15 range, respectively.

Sebastien Vanderlinden, chief executive at Yumi Nutrition, said the business has seen fantastic growth over the past couple of years as demand for chewable vitamins and supplements has increased. “Expanding in the retail market was the natural next step for the business,” he said.

Yumi All Day Energy has been developed with a unique blend of vitamins A, C, D and E to support the immune system. The brand claims the gummies provide the essential nutrients necessary for natural energy production and the reduction of tiredness and fatigue.

The Lean & Detox range is a blend of apple cider vinegar, pomegranate, beetroot, vitamin B12 and folic acid. The gummies have been formulated to support overall health and fitness.

Yumi Nutrition has reported a fourfold increase in turnover year-on-year with a significant rise in online sales over the past 12 months.

The company says it is on track for its first seven-figure year and that plans for a rapid expansion continue.

“We’re extremely proud to have our products listed with such a well-respected health and wellness retailer and we look forward to forming a long-standing partnership with Holland & Barrett as we continue our upward trajectory,” Vanderlinden concluded.