Yanolja Cloud and BlueBasket launch foodtech company

  • 13 June 2022
  • Foodtech
New joint venture plans to drum up business in Southeast Asia markets starting from Singapore

Seoul-based sSoftware-as-a-service company Yanolja Cloud and Singapore-headquartered food distribution company BlueBasket have launched a foodtech joint venture named Gusto X.

The joint venture plans to drum up business in Southeast Asia markets starting from Singapore, with BlueBasket’s chief executive Yeojin Kim as the chief ecxecutive of the new business.

Yeojin Kim said: “Gusto X will offer a brand-new F&B experience to global consumers. We will create a new global F&B value chain that SaaS solution technology and experience combined, and plan to lead the Southeast Asian F&B market starting from Singapore.”

Jongyoon Kim, chief executive of Yanolja Cloud added: “Gusto X represents Yanolja Cloud’s aspiration to expand its SaaS solution to the global foodtech industry. With Gusto X and Yanolja F&B solution, we would like to keep accelerating the strategic partnerships and investments to complete the digital ecosystem of the global F&B industry.”