Vive Organic raises $13m in Series B

Monogram Capital has led the capital raise for the maker of cold-pressed wellness shots

Vive Organic, a manufacturer of cold-pressed wellness shots, has raised $13 million in a Series B funding round led by Monogram Capital with participation from Cambridge SPG and Powerplant Ventures.

The company, founded in 2015 by chief executive Wyatt Taubman, chief operations officer Kyle Withycombe and vice-president of sales JR Simich, has reported ‘explosive growth’ since inception, with average year-on-year growth of 400%.

Vive said it expanded the business to meet rising demand from 8,000 customers across natural, conventional, and drugstore accounts including Whole Foods, Sprouts, Safeway, Wegman’s, Target, and CVS.

The company also reported that its e-commerce sales have increased by 52 times, with production increasing fivefold to allow the brand to keep up with climbing retail demand.

Vive works with a team of holistic medical doctors for the formulations of its wellness shots, which are based on ginger, turmeric, elderberry and other immunity-enhancing ingredients.

“We feel so fortunate to have found such exceptional partners in Monogram, Cambridge SPG, Powerplant Ventures and our roster of investors,” said Taubman. “We are very proud of what we’ve created and greatly value the expertise our investors will provide in this next stage of our business as we look to further develop our online offerings and find new, unique ways to connect with consumers at retail.”

Vive said it will deploy the latest capital to expand its digital footprint, foster its innovation pipeline and make its plant-powered products more accessible to consumers nationwide.

Monogram Capital is a private equity investment firm focused exclusively on consumer and retail companies. Current investments include Country Archer Provisions, Chewy.com, Koia, Olipop, 4th & Heart, and Kidfresh, to name but a few.

“Vive has tapped into an incredible opportunity to provide consumers with sustainably sourced, functional products that promote and support wellness needs, whether that be targeting uses for enhanced immunity, restoration, or energy,” said Jared Stein, co-founder and partner of Monogram Capital. “We are thrilled to join together with this pioneering brand at this prescient time where consumers have never been more focused on their health and wellness needs and prioritising their immunity.”

For Stein, Vive is at the forefront of providing these wellness solutions in a convenient, ready-to-drink format that consumers love. “We look forward to continue supporting the brand through their new innovations to come,” he concluded.

In February, Vive launched on Amazon and built a direct-to-consumer platform from the ground-up, adding subscription services and extending the brand’s reach to include the entire United States.