Virgo Investment Group invests in Flow Alkaline Spring Water
Californian investor backs growing Canadian brand, which is sold in more than 25,000 North American outlets
Virgo Investment Group has invested in Flow Alkaline Spring Water, a premium water brand with a focus on sustainable practices. Burlingame, California-based Virgo stated that the investment was in line with its focus on strategically expanding its franchises within the health and wellness sectors.
Flow offers naturally alkaline spring water in a range of flavours and stated it will use the investment to accelerate its growth, expand distribution channels, and fund new product lines.
Based in Toronto with operations in Canada and the US, Flow produces packaged alkaline spring waters sold in Tetra-Pak cartons made from renewable-resourced material that are fully recyclable.
It has distribution channels throughout Canada and the US and is sold in more than 25,000 stores including Whole Foods Market, Sprouts, Walmart, CVS Pharmacy, Safeway, Bristol Farms and other retailers.
Nicholas, Flow founder and chief executive, said: “Virgo is a dynamic addition to Flow’s already amazing investor group. As our first investment from an institutional fund, we were attracted to Virgo’s focus on creativity and building community, and how people interact through positivity – all in harmony with the ethos of the Flow brand.
“When you build a business based on something as simple and pure as water, which has been reinvented by many brands but is utterly indispensable as a household staple, you want partners like Virgo, that share the vision that great companies are built on not only better-for-you products, but products that are better for the planet.”
Virgo’s managing partner Scott Guthrie is joining the Flow brands’ advisory group. He said: “We are thrilled to be working with Nicholas and his world-class management team as we build out our newly formed wellness investment vertical that seeks partnerships with companies, like Flow, that are disrupting the wellness space with innovative new products and services.”
Flow’s current investors include musicians Shawn Mendes and Post Malone.