The Oregon-based company launched the world’s first barleymilk a year ago, and now is reaching 23 states with new product launches in the works
Take Two Foods, the plant-based alternative milk business that launched the world’s first barleymilk in March, has been expanding its presence in the US market, and this week announced the addition of new grocery markets, including Sprouts Farmers Market, Imperfect Foods, New Seasons Market, and New Leaf Community Markets. The company has also brought on seven new key members to its rapidly growing team in the last six months.
The brand’s flagship product, Take Two Barleymilk, is currently sold in Whole Foods Market and Market of Choice throughout the Pacific Northwest and is expanding quickly into Northern and Southern California, as well as select retailers in the Midwest and Northeast.
“We’re so excited to be experiencing such extensive growth in key markets,” said Sarah Pool, Take Two Foods co-founder and chief executive. “Our planet and its sustained health are of primary importance to people across the US. We look forward to bringing this important nutrition to people everywhere, collectively contributing to a more sustainable food system and better future.”
Headquartered in Portland, Oregon, Take Two’s products are crafted from rejuvenated barley, upcycled grain that is high in protein and other essential nutrients.
The recipe uses healthy fats from organic high oleic sunflower oil and coconut cream, blended with the barley and pea protein, delivering all nine essential amino acids and five to eight grams of complete protein per serving.
Calcium, potassium, and vitamin D are added to make a wholesome vegan milk alternative. The company claims products provides 50% more calcium than dairy milk and at least 50% less sugar than other flavoured milks.
Take Two Barleymilk comes in four flavours – Chef’s Blend, Unsweetened, Chocolate, and Vanilla.
Take Two Foods’ omnichannel approach
Via the direct-to-consumer channel, Take Two has announced a March launch with Imperfect Foods, a grocery delivery service that works to eliminate food waste and build a better food system for everyone, directly aligning with Take Two Foods’ values.
Take Two Foods has signed on with Sprouts Farmers Market, a supermarket chain based in Arizona that offers a wide selection of natural and organic foods. Sprout will feature Take Two Barleymilk in 340 stores in 23 states.
The alternative dairy brand has also signed on with New Seasons Market and will be featured in all of its stores—18 in the Portland Metropolitan area and one in Northern California.
Take Two Foods is also going to be available in all five New Leaf Community Markets in Northern California.
In the past six months, Take Two Foods has brought on seven key team members with a diverse set of skills and talents.
The company recruited Sujit Srinivas as its new vice-president of operations and supply chain. He is a plant-based food advocate who enjoys leading companies in their journey towards sustainable and profitable growth by designing, implementing and executing an efficient operations and supply chain strategy.
Srinivas currently also mentors early-stage companies that are part of the Built Oregon network and serves as an advisor to The Bitter Housewife. He previously worked at Craft Brew Alliance and Intel.
Rich Matusow took up the chief sales officer role. Matusow is a natural products industry veteran with more than 20 years of experience devising and implementing strategic growth plans for mission-driven companies.
Matusow spent 10 years with Sambazon, as an equity partner and as its vice-president of business development where he focused on developing new sales channels and teams to optimise both the growth of Sambazon in the US and to help drive the market-driven conservation model in the Amazon.
Joining the management team, Luke Mafazy has come on board as chief financial officer, bringing with him over 10 years of consumer-packaged goods experience.
Other new additions include Melissa Fears as marketing and brand manager, responsible for heading up the strategy and execution of all omnichannel marketing, creative and field marketing; sales director Sara Hewitt; Mitch Thisius as product developer; and Jacob Trinchero as warehouse lead.
The new team members join Pool; Matt Olsofsky, co-founder and chief operating officer; and Breyn Hibbs, head of sustainability, impact, and partnerships.
Take Two Foods said work is under way to expand into shelf-stable packaging later this year and revealed that a barista blend is in the works. The company continues to develop adjacent plant-based dairy products, including coffee creamer, ice cream, yogurt, and cheese.
Date published: 12 February 2021