Pilot initiative by the Upcycled Food Association is a pioneering consumer-facing mark to identify upcycled products and set a bar for the industry
The Upcycled Food Association(UFA) has announced the launch of the Upcycled Certification Beta programme with an application deadline of 10 March. Companies led by women and black, indigenous, and people of colour are especially encouraged to apply.
The certification beta programme enters the market after seven months in the works. The UFA board selected a team of subject matter experts from across the food supply chain with more than 150 years of combined experience to develop the first-ever Upcycled Certification Standard.
The Upcycled Certification Standard seeks to prevent food waste by encouraging more products to utilise upcycled ingredients and educating consumers on the impact of those products.
The goal was to create a certification to act as the pioneering, consumer-facing mark to identify upcycled products and help set a bar for the industry in service of the UFA mission to reduce food waste by growing the upcycled food economy.
UFA said the beta programme has a limited number of spots available and not everyone who applies will be selected for participation. However, if companies are not chosen for participation at this stage, applications for certification are welcome again during the full rollout.
There are already more than 400 upcycled products in the US marketplace. A report by Future Market Insights revealed the value of the upcycled food industry is deemed to be more than $46 billion, with a predicted 5% compound annual growth rate.
Notable groups, such as Whole Foods Market, believe upcycled food to be a significant food trend and multiple recent studies have shown more than half of consumers want to purchase more upcycled food products.
Date published: 26 February 2021