US: Royal DSM launches Hologram Sciences

The new company will create brands in the personalised nutrition and health sectors
Image as seen on Hologram website

Dutch nutrition, health, and materials giant Royal DSM is launching Hologram Sciences, a consumer-facing company tapping into the personalised nutrition and health markets. Hologram will create brands targeting health conditions. The company enters the market backed by a $100 million investment from DSM.

Along with nutritional supplements and diagnostics, Hologram Sciences’ digital platform will provide consumers with access to registered dietitians, advising on healthier lifestyles. Hologram will also incubate products with DSM customers and partners.

Ian Brady, who co-founded US financial services firm SoFi, will lead Hologram Sciences. Brady transitioned from a career in finance to healthtech after his wife was diagnosed with gestational diabetes for the third time. When he couldn’t find a personalised nutrition service for his wife and others, he decided to create one.

Brady said: “I am excited to be advancing the availability of personalised nutrition so no one else needs to go through the struggles my family experienced. With a highly dynamic team combining expertise in tech, brand marketing, and the nutrition innovation and science power of DSM, we can reveal that our first solution will be a rapid immunity concept, addressing the current acute concern over the ongoing Covid-19 pandemic.”

Dimitri de Vreeze, co-chief executive at DSM, added: “We’re thrilled to fund a powerful, data-driven platform that’s fused with DSM’s capabilities and product resources. With the help of key experts, including nutritionists, dietitians, scientists and advisors, Hologram Sciences will be taking personalised nutrition to a new level for consumers and DSM’s customers.”

Hologram Sciences’ chief marketing officer Jess Graham commented: “We’re looking to bring mission-driven change to the wellness marketplace by recruiting a passionate team. We want to create a world where Hologram Sciences products are the best in helping people live healthier lives.”