Little West is a California-based small business that produces premium, small-batch, cold-pressed juices with no preservatives, concentrates, or added sugars
Photo as seen on Little West website

PlantX Life, through its wholly-owned subsidiary, PlantX Lifestyle USA, has entered into a membership interest purchase agreement to acquire all of the issued and outstanding limited liability membership interest of Little West, a California-based small business that produces premium, small batch, cold-pressed juices with no preservatives, concentrates, or added sugars.

Little West is a privately owned company that offers a wide range of curated cold-pressed juices and products that emphasize health and wellness with a focus on locally sourced, high-quality, and fresh ingredients.

Little West is the realised vision of Cassandra Troy and Andrew Walker, who launched the business in 2013 with the aim of inspiring healthier lifestyles for all and making the world a better, greener place. Little West management will continue on with the company.

“It is a dream come true to have found a partner that aligns with our values and core beliefs of making the highest quality products and inspiring healthier, plant-based lifestyles,” said Little West co-founder, Cassandra Troy.

She continued: “Our collaboration with PlantX brings a new and exciting opportunity for expansion across the US, into Canada, and beyond, growing what started as a tiny community to thrilling new heights. PlantX is known for being a trusted and convenient destination for all things plant-based, making them the perfect partner for the next chapter of Little West.”

A growing segment

Globally, there is a rising demand for cold-pressed juices among consumers. The cold-pressed juice category from forecast period 2019 to 2025 is projected between $6 billion to $6.3 billion and notably growing at a compound annual growth rate of 9.5% to 10.5%.

This high growth plant-based category and the acquisition of Little West will provide growth opportunities to PlantX, and pave the way for the mainstream distribution of PlantX private label products through its e-commerce and brick-and-mortar platforms, therefore providing multiple possibilities for expansion.

Little West products are distributed throughout California. Its client base includes Fortune 500 company corporate headquarters, coffee shops, restaurants, grocery stores and hotels.

Whole Foods Market features Little West products in all 64 of its Southern Pacific region stores in California, Arizona, and Nevada.

PlantX plans to strategically link its e-commerce presence with these varied brick-and-mortar channels to distribute Little West and PlantX products.

Plant-based focus

As the digital face of the plant-based community, PlantX’s platform is the one-stop-shop for everything plant-based. With its fast-growing category verticals, the company offers customers across North America more than 10,000 plant-based products.

Beyond sharing similar core values to promote health and wellness, PlantX is expecting to realise synergies from the acquisition as a result of the mutual commitment and efforts toward environmental protection.

PlantX has recently announced its investment in carbon-offsetting initiatives designed to promote its sustainability efforts. Similarly, Little West has been supporting planetary health through its partnership with EcoDrive, an international award-winning initiative designed to offset the carbon footprint of its partners through tree planting.

“Little West cold-pressed juices are such a wholesome and exciting addition to the PlantX product range,” said PlantX founder, Sean Dollinger. “All the ingredients are picked by local farmers and carefully curated to ensure that each juice plays a role in fighting infection, reducing cholesterol and high blood pressure levels, lowering inflammation, as well as addressing various other health issues.

Dollinger explained the acquisition complements PlantX’s overall offering of health-promoting plant-based beverages and provides an invaluable strategic opportunity to forward the company’s impact and growth. “Little West’s eco-friendly commitment to health and wellbeing is fully aligned with the direction in which PlantX is growing, and we’re delighted to have them join our growing company,” he concluded.

Date published: 30 April 2021

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