Image from Suja’s website

San Mateo, California-based private equity firm Paine Schwartz Partners has acquired organic cold-pressured beverages company Suja Life from Goldman Sachs Asset Management and co-investors.

Suja launched in 2012 in San Diego, California. Its co-founder James Brennan, said: “Suja has experienced two phases of rapid growth – the initial years after the brand was founded and then again since 2018. The Suja team has delivered fantastic results in recent years. Outside of our internal team, I would also like to thank Nicole Agnew of Goldman Sachs for having the vision to lead a recapitalisation of the company last year.”

Nicole Agnew, managing director in Goldman Sachs Asset Management, responded: “Suja’s success has led them to become a household brand, and we’re thrilled to have been part of the journey. We are grateful to the whole team for their stewardship of the company during the global pandemic and for giving us the confidence to increase our ownership of the company last year.”

Image from Suja’s website

Kevin Schwartz, chief executive of Paine Schwartz Partners, commented: “Suja sits at the centre of our company’s investment ethos – products that deliver great-tasting, functional ingredients that are as healthy for you as they are delicious. Personally, I am also a long-time, loyal consumer of Suja’s innovative product line. We look forward to supporting the company in this next phase of growth, investing behind new products and expanding distribution to bring Suja to even more consumers everywhere.”

Date published: 14 July 2021

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