The functional drink brand continues to gain market penetration following its acquisition by BevUSA
Nootropic drink Nerd Focus has secured national availability in the US with goPuff.com, a digital delivery platform for immediate everyday needs. Starting today, goPuff users can order Nerd Focus and receive the product in about 30 minutes.
The announcement is the latest of a series of commercial milestones that Nerd Focus has reached since the company was acquired by soft drinks giant BevUSA last July.
Nerd’s journey began in 2006, when a student at the University of Texas at San Antonio on the path to med school witnessed his colleagues rely on highly caffeinated energy drinks with potentially dangerous ingredients to increase mental stamina and focus.
‘Think Drink’ was born with the help of his professors, and within weeks the brand had students lining up outside of his campus apartment to purchase the new drink – Nerd Focus.
BevUSA recognised the market potential of the drink and brought the company into its fold to invest in scaling the brand nationwide.
The influence of BevUSA’s ownership was evident with Nerd’s rebranding, which the company unveiled in November. At the same time, Nerd expanded distribution, reaching New Jersey, Las Vegas and Nashville in addition to Texas.
Nerd Focus is jam-packed with vitamins, nootropics and adaptogens, creating a proprietary formula aimed at aiding mental acuity and promoting increased clarity and concentration. It is available in original and zero-calorie versions, both with a citrus taste.
“Due to the demand we have seen for Nerd Focus, we’re excited to expand its accessibility to the goPuff platform,” said Howard Davner, chief executive of BevUSA.
Davner argued the drink is ideal for those who are looking to focus their mental and physical energy in a convenient way, such as college students, essential workers and athletes. “We’re excited to continue our growing fan base by expanding our reach through this partnership with goPuff,” he concluded.
Date published: 30 March 2021