The plant-based burger producer will become the fast-food giant’s preferred supplier for the new McPlant
Beyond Meat has secured a three-year global strategic agreement with McDonald’s Corporation. As part of the agreement, Beyond Meat will be McDonald’s preferred supplier for the patty in the McPlant , a new plant-based burger being tested in select McDonald’s markets globally.
The plant-based burger producer said the agreement will see both companies explore co-developing other plant-based menu items – like plant-based options for chicken, pork and egg – as part of McDonald’s broader McPlant platform.
The announcement further solidifies the relationship between McDonald’s and Beyond Meat, which began in 2019 with the Canadian test of a sandwich made with Beyond Meat’s plant-based patty.
“Our new McPlant platform is all about giving customers more choices when they visit McDonald’s,” said Francesca DeBiase, McDonald’s executive vice-president and chief supply chain officer.
DeBiase explained this strategic agreement is an important step on McDonald’s journey to bring high quality, plant-based menu items to customers.
Ethan Brown, Beyond Meat founder and chief executive, said: “We are proud to enter into this strategic global agreement with McDonald’s, an exciting milestone for Beyond Meat, and look forward to serving McDonald’s as they bring expanded choice to menus globally
“We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”
Beyond Meat has attracted several restaurants to its partner line-up, including major players KFC and Pizza Hut.
This announcement comes hot on the heels of an agreement with PepsiCo to explore the development of plant-based snacks and beverages.
Date published: 26 February 2021