ImpactVision will be integrated into Apeel application systems at supplier locations around the world
Image from ImpactVision’s website

Goleta, California-based fresh produce appraisal company Apeel has acquired ImpactVision, a specialist in hyperspectral imaging technology, which is the collection and processing of information from across the electromagnetic spectrum.

Apeel’s imaging technology enables suppliers to see inside and understand the interior quality of fresh produce by collecting quantifiable data on the stage of ripeness, freshness, nutritional density, and other indicators of quality.

San Francisco-headquartered ImpactVision will be integrated into Apeel application systems at supplier locations around the world – which Apeel stated will add a new layer of insights to help fresh food suppliers and retailers reduce their food waste.

Apeel’s chief executive James Rogers said: “Our journey began with Apeel’s plant-based protection – an invisible ‘peel’ that addresses the challenge of global food waste by bringing more time to fresh produce before it spoils. Now, we’re expanding our technology to bring to light the previously invisible characteristics of produce, including internal quality, phytonutrient content, and environmental impact.

“Using the insights enabled by Apeel’s imaging technology, our partners will effectively be able to ‘see’ inside of every fruit and vegetable, quantifying quality as never before, so that the distribution of fresh food can be optimised. For our partners, this will mean less waste and an immediate bottom-line improvement, and ultimately, the ability to one day differentiate produce by making freshness and nutritional content ‘visible’ to the consumer.”

Abi Ramanan, founder of ImpactVision, added: “ImpactVision’s technology can predict internal quality of food products from hyperspectral images. When this ability to ‘see beyond the borders of human vision’ is combined with Apeel’s shelf-life extension technology, the potential to fundamentally transform produce supply chains to reduce post-harvest loss, optimise distribution and lengthen shelf-life is enormous.”

Date published: 12 May 2021

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