US: Andrews to lead 1440 Foods

  • 13 June 2022
  • News
Executive is tasked with evolving and growing 1440 Foods’ portfolio of health and wellness brands
1440 Foods
Azania Andrews

New York-based investment platform 4×4 Capital has appointed Azania Andrews as chief executive of 1440 Foods, a new company formed to manage and grow a portfolio of sports and active nutrition brands acquired by 4×4 Capital from The Bountiful Company.

Andrews is tasked with building a New York City-based team and evolving and growing 1440 Foods’ portfolio of health and wellness brands: Pure Protein bars, powders, and shakes; Body Fortress high efficacy protein powders; MET-Rx high-performance meal replacements; and Balance, a lifestyle brand focused on balanced nutrition.

Andrews is a business, marketing and digital executive with experience of establishing and growing brands. In her last role as vice-president, consumer connections at Anheuser Busch, she oversaw paid media, sports and entertainment partnerships, and experiential marketing for the company’s portfolio of beverage brands. In her nine-year tenure at Anheuser-Busch, Andrews also led business and commercial strategy for Michelob Ultra beer. Previously, she worked in management and strategy roles at WPP, Young & Rubicam, Schematic, PepsiCo, and the Robin Hood Foundation.

Alex Medicis, co-founder of 4×4 Capital, said: “Azania’s track record and reputation as a business and brand builder are unparalleled, and we are thrilled to have her at the helm of 1440 Foods. During our time working together at Anheuser-Busch, Azania successfully evolved Michelob Ultra’s positioning as a healthier beer for active consumers, transforming it into the fastest-growing brand in America while the rest of the beer market remains in steady decline. We look forward to supporting her vision and strategic plan for growing 1440 Foods and our portfolio of strong brands.”

Andrews commented: “I’m incredibly energised to join 1440 Foods as CEO and apply my global CPG experience and consumer insights to the high-potential functional food sector. We have before us a unique opportunity to drive differentiation and profitability in a category that is ripe for innovation and growth, and I’m more than up for the challenge. I look forward to building a diverse, talented team and elevating our portfolio of powerhouse brands focused on shaping the future of healthy snacking and fuelling a more active world.”