The premium liquid supplements company has trebled revenues over the past 12 months
YourZooki, a specialist in premium liquid supplements, has revealed new product launches and US growth. The expansion builds on trebled revenues over the past 12 months.
The company said it has secured a nationwide US listing with GNC (General Nutrition Centre). GNC is the world’s biggest specialist supplement retailer, with more than 6500 stores globally.
YourZooki supplements are sold in 26 countries, yet the company is now targeting expansion into North America. The firm aims to secure a piece of a projected $53 billion dietary supplement market by 2023.
The company claims that all products use natural, high-quality ingredients with delivery methods designed to maximise bioavailability.
The British brand is well established in the domestic market. It has seen significant expansion into UK high street retailers over the last year, with products now stocked nationwide in Holland & Barrett, Boots, Planet Organic, Wholefoods, Selfridges, and Harrods.
Furthermore, YourZooki claims to be a top seller of vitamin product at John Bell & Croydon, the pharmacist to Her Majesty The Queen.
Marcus Mollinga and Jack Morrison co-founded YourZoooki in 2016. The business is headquartered in Lancashire and offers a wide range of premium, specialist health products targeted towards immunity, beauty and wellbeing.
“People are becoming more educated and are looking for more innovative and effective ways of taking supplements that do more than commodity style pills, capsules and powder – a gap that YourZooki fits perfect,” said Mollinga.
Mollinga argued that YouZooki has already seen huge appetite both in-store and online and that the brand is well-positioned to scale quickly in the US.
YourZooki revealed that during the Covid-19 pandemic, it has seen considerable growth in its e-commerce platform and direct-to-consumer subscription model.
The company reported a 750% increase in online sales last year, largely driven by a 25% month-on-month increase in the number of recurring monthly subscribers. The upward trend is tenfold compared to 2019.
YourZooki: Financial backing
YourZooki has raised £1.25 million in funding over the past 12 months. In August, it secured a £950,000 funding package from Investec and has been through two funding rounds with the Rosebud Fund, managed by GC Business Finance on behalf of Lancashire County Council.
The investment has enabled the company to increase warehouse capabilities, double headcount and invest in new product development.
New product launches are in the pipeline to hit retail shelves nationwide in the UK and the US, with expansion in the collagen, vitamin D3 and probiotics ranges.
“With new listings on the horizon, we’re projected to quadruple turnover again next year,” said Mollinga. 2021 is set to be a very exciting year for the business, as we continue to innovate our product range, grow our talented team and expand our footprint globally.”
Date published: 13 January 2021