Fudco becomes the fifth brand in Vibrant’s portfolio, following the acquisition of Everest Dairies in March

Vibrant Foods has expanded its portfolio of Asian-style food businesses with the acquisition of the food operations of London-based and family-owned company Fudco. Founded in 1979 in Wembley, Fudco is one of the largest UK specialists in fine ethnic foods.

As part of the deal, Vibrant has brought Fudco’s nuts, spices, dried fruits, pulses and speciality flours into its fold. The details of the transaction have not been disclosed.

Vibrant is the result of the merger between UK companies TRS Foods and East End Foods by London-based investment firm Exponent Private Equity, their backers and owners. The company’s first addition to its portfolio was Cofresh Snack Foods, followed by the acquisition of Everest Dairies, a paneer maker, in March.

Rohit Samani, the executive chairman of Vibrant, said: “We see this new partnership as a powerful new platform for the brand to take its growth to the next level, as we seek to continue its impressive performance across major retailers and local community stores where Fudco is so known and loved. The partnership with Fudco also cements Vibrant Foods’ position as one of Europe’s leading Asian foods businesses.”

Headquartered in Willesden in north-west London, Fudco employs 68 people across its food operation. The company supplies major UK retailers such as Sainsbury’s and independent stores.

Date published: 9 April 2021

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