Fight is a newcomer in the vegan gummy supplements category
FareShare food redistribution

Fight Vitamins, a new supplements brand in the UK, has teamed up with food redistribution charity FareShare to tackle the growing malnutrition crisis in the country. The partnership is the first of its kind for FareShare, as Fight becomes its first vitamins and supplements partner in over 25 years.

Based in the UK, Fight produces a range of vitamins and supplements designed to support a healthy and balanced diet. Its vegan gummies and high-strength tablets are formulated with scientifically-backed ingredients including vitamin C, vitamin B6 and B12. The full range is available exclusively online at Amazon.

Throughout the duration of the partnership, Fight will be supporting FareShare by donating £0.25 – the cost of redistributing one meal – to FareShare for every bottle bought.

With an initial commitment to donate at least 100,000 meals to FareShare in its first year, Fight aims to contribute to the fight for good nutrition at a time when food poverty is rising.

Niccolo Gasparoli, product manager of Fight Vitamins, said: “At Fight, we believe everyone should have access to good nutrition. With vitamins and supplements as a way to support a healthy and balanced diet – not a substitute for a good meal – we chose to partner with FareShare to help reach those most vulnerable and in need.”

Gasparoli noted that FareShare has been battling hunger for more than 25 years and the company was astounded by the incredible impact it has made so far. “Our aim is to support the healthy and balanced lifestyles of people across the country while helping to change the statistics around undernutrition, one bottle at a time.”

FareShare redistributes nutritious food to over 11,0000 charity partners who then turn it into meals for vulnerable people across the UK.

Lindsay Boswell, chief executive of FareShare, said: “With every sale of a bottle of Fight Vitamins, FareShare will be able to provide one meal to the most vulnerable in our communities.”

Fight Vitamins: Malnutrition in the UK

In the UK, 6.6 million tonnes of household food waste are thrown away each year, however, there are approximately three million people across the country who are malnourished.

In 2019, FareShare supported more than 900,000 people every week across the UK and provided more than 57 million meals to vulnerable people.

Many of these charities with which FareShare work would not be able to afford the cost if they had to buy the food themselves.

“We have seen such a detrimental impact from the coronavirus pandemic on families, with a huge increase in demand from frontline charities,” said Boswell. “With Fight’s commitment to provide at least 100,000 meals in the next year, they’re helping FareShare to provide food to families at a time when they need it most.”

Date published: 23 November 2020

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