Vegan footballer Chris Smalling makes his sixth ethical investment in the past year
Cans of Virtue Drnks berries and lemon & lime flavours

Roma and England footballer Chris Smalling, has invested a six-figure sum into London-based energy drinks company Virtue Drinks, his sixth ethical investment in the past year.

Established in 2016, the start-up creates clean energy beverages that are all-natural, with zero sugar or calories. The company has two ranges available globally, Virtue Clean Energy and Virtue Yerba Mate, exporting to retailers in 30 countries.

Virtue Drinks’ founder Rahi Daneshmand said: “We have very high aspirations, with plans to bring Virtue to every store where you might find traditional energy drink brands. Each can of Virtue gives customers the same amount of natural caffeine as the leading energy drink or coffee, without any sacrifice on taste and none of the artificial chemicals.”

Smalling added: “Virtue has shaken up the industry and made a brilliant product that changes the game. I’m excited to be part of the journey. Why would you drink unhealthy energy drinks when Virtue exists?”

The company is committed to having a positive impact on the environment and claims to carry rainforest conservation efforts, by partnering with mission-aligned charity organisations.

“With our partners, we are planting trees, sustainably protecting natural ecosystems, and conserving endangered species and supporting local communities,” reads a statement on the company website.

Virtue claims that each can sold contributes to these activities.

Date published: 19 January 2021

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