The London-based soft drinks for adults is crowdfunding on Seedrs, and the campaign has already exceeded its £500,000 target
Photo as seen on Nix & Kix’s Facebook Page

Nix & Kix, the London-based soft drinks brand for the adult market, has secured a US distribution deal with Iris Nova, a Coca-Cola-backed soft drinks maker and distributor. The news follows hot on the heels of the company’s successful crowdfunding campaign on Seedrs. It launched the campaign on 8 March with a target of £500,000, and has raised £648,000 from 232 investors – and there are 36 days left to close the campaign.

Founded by Kerstin Robinson and Julia Kessler in 2014, Nix & Kix has sold more than five million products to date across the UK, Europe and the Middle East, having secured 7,500 distribution points, including major retailers such as Tesco, Waitrose, but also at restaurant Nando’s and BP.

The soft drink product range comprises five natural-flavoured soft drinks made with selected botanicals for their taste and health benefits. What’s unique about the brand is its hint of cayenne.

“We discovered that just the right hint of cayenne gives each one of our drinks their refreshing zing, but means we don’t need to add any sugar or artificial ingredients. Also, cayenne contains capsaicin which boosts metabolism and increases endorphins,” the company said on its website.

From left: Nix & Kix co-founders Kerstin Robinson and Julia Kessler

The Nix & Kix range comprises Mango Ginger, Cucumber Mint, Blood Orange Turmeric, Raspberry Rhubarb, and Watermelon Hibiscus flavours.

The distribution deal will see Nix & Kix range of drinks distributed across the US via Iris Nova’s direct-to-consumer (DTC) platform. The system works by taking orders from customers sent via text messages. Iris Nova claims to have a customer base of more than 200,000 clients.

The company claims to use aluminium cans that are BPA free, with no plastic lining inside. Nix & Kix is also available in 750ml glass bottles.

Nix & Kix is not Iris Nova’s first UK brand to come to its fold. In June last year, the company inked a distribution deal with Dash Water, a brand using upcycled fruits to make flavour canned water products.

Date published: 12 March 2021

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