Misha Zelman (left) and Ben Hedley

Neyba, a multi-cuisine grocery and food delivery concept, has launched a £15 million Series A funding round.

The company owned by Burger & Lobster founder Misha Zelman, and ex-Harrods and Heston Blumenthal Ben Hedley opened its doors in Notting Hill in January this year.

The concept sees some of the country’s most famous chefs create a collaborative menu to be delivered to customers’ doors. Chefs include TV chef Tony Singh (south and north Indian curries), Miguel Barclay (Miguel’s Pizza), Yoko Nakada (Makes Miso Hungry) and sushi master Endo Kazotushi (Japanese).

The company will use some of the investment to launch a tech ecosystem, which it said will include a customer-facing app giving the brand lower costs, efficiencies and greater flexibility on its offering.

Following an investment round, Neyba plans to get to 14 London-based ‘smart kitchen’ sites including Chelsea, Clapham, Hampstead, Islington, Wimbledon Village and Dulwich.

These sites have been designed and supported by proprietary tech to give the brand the ability to cook up to eight cuisines in one kitchen to accommodate various levels of skill and reduce wastage.

Each dish on the menu can be prepared in under six minutes and dishes, packaging and processes have been designed with delivery in mind. 

Grocery items, such as meat, seafood and vegetables are served in individual portions which focus on saving customers money and reducing the level of food wastage at the end of each week.

Zelman said: “What a journey this has already been for Neyba and the family we have built. This investment round will ensure the Neyba brand is at the forefront of food and the future of food consumption. We’ve partnered with some of the country’s most forward-thinking chefs and producers to create an offering unlike anything else you can find.”

Hedley added: “Seeing Neyba grow in West London is really thrilling and we are now ready to bring the concept to every corner of London. We’ve built a solid team that has developed and delivered an offering that we’re very proud of and think Londoners are now ready for this. We can’t wait to see Neyba grow over the next 12 months and bring delicious tasting food and our unique offering to millions of people across London.”

Date published: 7 April 2022

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