UK:  Metagenics acquires nutritional supplements business

  • 11 July 2022
  • Supplements
Nutri Advanced sells to consumers and practitioners in the UK and Ireland mainly through its e-commerce website

Alsio Viejo, California-based life sciences company Metagenics, has acquired nutritional supplements retailer Nutri Advanced, which is based in Whaley Bridge in Derbyshire, Business Link has reported.

Metagenics is backed by US-based private equity firm Gryphon Investors.

Nutri Advanced was set up in 1981 and employs 40 staff. It develops and supplies nutritional supplements, mainly via its e-commerce website, to consumers and practitioners in the UK and Ireland.

Ken Eddie, founder and managing director of Nutri Advanced, said: “I feel extremely lucky to have spent the last 40 years working on my passion, which is to enable people to improve their health and lifestyle through nutrition and education. Over those years we have built a great business with an enviable reputation for product quality and become the number one brand in the professional nutrition market in the UK.

“In more recent years, expansion of our online B2C marketplace has transformed the business growth and attracted many new users. We have worked closely with Metagenics for over 30 years and so I’m very pleased that they will now take Nutri Advanced to the next level of growth and take forward the legacy that I started with my family.”

Stijn Oste, vice-president Metagenics EMEA, added: “For Metagenics the acquisition is part of a strategy to have a direct presence in all major EMEA countries, and to exploit the synergies of a pan-European activity in nutrition-based products and concepts for helping people to lead a healthier, happier life.”

Beyond Corporate Law provided legal advice to Metagenics. Dow Schofield Watts advised Nutri Advanced on the deal.

Dan Walker from Dow Schofield Watts said: “Nutri Advanced and Metagenics have a long history of working together, particularly in product development. It was clear from the start that Metagenics would be a great home for the business, and one where it could continue to flourish in a world where the demand for proactive health and wellbeing solutions has never been higher.”