Founding members of the Alliance include kebab sector suppliers Just Eat, Ben & Jerry’s Ice Cream, and Hellmann’s
The £2.8 billion a year UK kebab industry is to be represented by the Kebab Alliance, a new trade body to further the sector’s interests.
The Kebab Alliance will speak for the industry and promote it with government and regulators. As well as educating consumers about kebabs, the body will be busy “changing stereotypical perceptions of the industry and its cuisine”.
Founding members of the Alliance include kebab sector suppliers Just Eat, Ben & Jerry’s Ice Cream and Hellmann’s, and the organisation’s members will include suppliers, restaurants, takeaways and service providers. Its chair is restaurateur Ibrahim Dogus, founder of the British Kebab Awards and chair of the British Takeaway Campaign.
Dogus said: “Kebabs are the fourth most popular takeaway in Britain, but this major food sector has never before benefitted from a collective voice. With the challenges we all face today, from the pandemic to new international trading relationships, it is vital that we work together. There has therefore never been a better time to launch the Kebab Alliance, a true representative of the British kebab industry and its positive role in communities around the country.”
Matt Bushby, marketing director at Just Eat, added: “Kebabs are a perennial favourite of the Just Eat customer and we’ve been working with the UK kebab industry since our inception. We are a long-standing supporter of the Great British Kebab Awards, which recognises excellence within the industry, but the launch of the Kebab Alliance will help give a significant additional boost to the sector, by raising its profile amongst consumers and championing the healthy, nutritional benefits of kebabs.”
Horacio Cal, UK off premise and e-comm director at British multinational consumer goods company Unilever, commented: “Not only are kebabs delicious, the sector contributes significantly to local communities and economies. Kebab entrepreneurs are increasingly modernising what they have to offer, bringing the cuisine to a new generation of consumers, and we are delighted that our products can play a part in this ongoing success.”
The Kebab Alliance stated it will concentrate its activities on five key areas including: championing the healthy, nutritional benefits of kebabs; upholding the tradition of skilled, quality kebab-making; promoting best-in-class standards across the industry; ensuring a seamless, sustainable and ethical supply chain; and advocating an appropriate regulatory landscape.
There are currently around 17,000 kebab outlets in the UK, supporting around 200,000 jobs.
Date published: 23 February 2021