The acquisition gives soft drink company Britvic access to market share in the plant-based milk segment
Soft drinks company Britvic has acquired Plenish, a London-based producer of plant-based milk, cold-pressed juices and healthy shots. Plenish joins Britvic’s portfolio of market-leading brands and strengthens the group’s offering in the fast-growing plant-based segment.
Simon Litherland, chief executive of Britvic, said: “Plenish is a fantastic addition to Britvic’s stable of market-leading products, and I am delighted to welcome them to our business.
“In only a short time, Plenish has built a hugely impressive brand offering a fantastic range of products that cater to the growing demand for healthy and nutritious juices and plant-based milks. At Britvic, we have a long history of building successful brands and we see tremendous potential in Plenish that we look forward to realising in the years ahead.”
Kara Rosen founded Plenish in 2012, after looking for alternative solutions to deal with a recurring health issue. Today, the company offers a range of products carried by major national grocery retailers, and its sales are further boosted by highly effective marketing and a sophisticated direct-to-consumer offers.
A native New Yorker, Rosen decided to make her own juices and nut milks using mainly green vegetables from organic origin. Since then, Plenish has become one of the fastest growing plant-based milks brand in the UK. The company reported that its juice-led direct-to-consumer business continues to grow at over 100% each year.
The transaction is closely aligned with Britvic’s strategy of building a portfolio of soft-drinks brands for every consumer occasion and its focus on accessing new spaces in the soft drinks category. Britvic has a long track record of successfully leveraging its scale and capabilities to grow its brands, and it will draw on this experience to fulfil the full potential of Plenish.
Britvic recognises the opportunity presented by the fast-growing plant-based drinks segment, with plant-based milk set to achieve retail sales values of over £500 million by 2024. The non-soya plant-based milk market has grown more than tenfold over the past decade and it is fast becoming a mainstream category, with consumers favouring healthier, plant-based products over dairy.
Britvic said the acquisition also serves to strengthen its Healthier People, Healthier Planet sustainability agenda. The Group is committed to ensuring its products help consumers enjoy life’s everyday moments, as part of a healthy, balanced lifestyle. Healthy nutrition is at the core of Plenish’s brand with a range of products containing the highest quality natural ingredients with low calories, that are certified organic by the Soil Association.
As an accredited B-Corporation and a certified carbon negative business, Plenish’s approach to environment will contribute positively to Britvic’s Healthier Planet commitments.
“I’m so excited for Plenish to join forces with Britvic, who I’ve long admired as a brilliant builder of brands and shares similar values, particularly around healthier people and planet,” said Rosen. “Together we can reach more people in more places with products and programmes that help you feel good, made in a way that you can feel good about,” she concluded.
Date published: 4 May 2021