The Fillo Factory acquires gluten-free frozen food company
Procida Funding-backed GeeFree Foods will add gluten-free products to Fillo’s offering
New Jersey food manufacturer The Fillo Factory has acquired GeeFree Foods, a gluten-free frozen food company. Founded in 2013, GeeFree Foods’ first product was gluten-free puff pastry sheets, followed by an additional 10 gluten-free products, including franks-in-a-blanket and bagel puffs.
In 2017, GeeFree partnered with Procida Funding, which helped it penetrate into almost 5,000 retail outlets across the US. Procida is continuing to support the brand post-acquisition.
The Fillo Factory has been in business for nearly 30 years and originates, produces and distributes appetisers, small-bites, snacks, entrées and desserts using all-natural and organic ingredients whenever possible. The Fillo Factory has been GeeFree’s co-packer since its inception.
Ron Rexroth, founder and chief executive of The Fillo Factory, says he plans to grow the GeeFree brand by expanding its sales and brokerage team, creating more distribution channels, increasing social media efforts, and growing its product line.
Procida Funding chief executive Billy Procida said: “We are delighted with the acquisition. They are a great family owned company with full manufacturing capability and the only company in the country who knows how to handle making our delicious GeeFree gluten-free pastry sheets and other products.
“We are excited to see what the future holds for GeeFree as the possibilities are endless with a leading food manufacturer such as The Fillo Factory. GeeFree has been recognised as a gluten-free food innovator and now with a premier innovating manufacturer, there is no doubt that the GeeFree brand will leap to new heights.”