The Collaborative appoints EVP of sales, North America

The plant-based yoghurt and dessert brand has appointed Adria Campbell into a key sales role

The Collaborative, a plant-based yoghurt and dessert brand, announced today that it has appointed Adria Campbell as executive vice-president of sales, North America, responsible for the strategic expansion of its better-for-you plant-based dairy alternatives.

Campbell was previously vice-president of sales for food and beverage company Dean Foods, where she oversaw expansion into key national retailers such as Target, Kroger, Sprouts and Amazon.

The Collaborative chief executive Meiky Tollman said: “We are thrilled to welcome Adria to The Collaborative family. With her extensive sales and dairy category experience, we are confident she will help the brand achieve even more growth and continue to take the dairy category head on.”

Campbell said: “The Collaborative is at the forefront of plant-based food innovation. They have achieved the holy grail – delicious food first that happens to be made by plants, versus sacrificing taste in an effort to eat more plant-based foods. I’m eager to roll up my sleeves and make an immediate contribution.”

London-headquartered The Collaborative (previously known as The Coconut Collaborative) was founded in 2014 by British food entrepreneur James Averdieck to create healthy, nutrient-dense products, and offers plant-based products that are low in sugar, gluten-free, and non-GMO project verified alternatives.