All of the company’s products are now officially listed as sugar-free or low sugar
Sproud, which produces plant-based milk made from yellow split peas, has been certified by Sugarwise, the international certification authority for sugar claims.
The certification was developed to help consumers make informed and health-conscious decisions and Sproud is the first plant-based milk brand to receive it.
Malmö -based Sproud has also appointed registered nutritionist Charlotte Stirling-Reed as its nutrition consultant to advise on the development of the company’s plant-based product range. Stirling-Reed has worked as a nutritionist in various sectors, including the British National Health Service and with numerous brands. She specialises in maternal, infant and child nutrition.
Sproud launched in Sweden in 2018 and its products are available in 15 markets via retailers and online supermarkets, such as Waitrose and Ocado in the UK. Its product range includes unsweetened, barista, original and chocolate. The unsweetened product is now Sugarwise certified ‘sugar free’, while the barista’ and original received Sugarwise certification for being ‘low sugar’. All four products are now certified by Sugarwise as ‘reduced carb’.
Maria Tegman, co-founder and chief executive at Sproud said: “Our mission is to provide consumers with a sustainable, best-in-class alt-milk when it comes to taste, and products that are high in nutrients instead of sugar. This is a huge step for Sproud, but also an important milestone for our product category. Welcoming Charlotte on board, we can ensure that we continue to deliver products that are truly delicious, while offering the best possible nutritional profile too.”
Stirling-Reed added: “I love working with brands keen to go above and beyond when it comes to the products that they create. That’s why I’m very excited to be working with Sproud to offer advice around new product development and support them with campaigns, and recipe development. It’s brilliant that they are the first in their category to receive the Sugarwise certification. To me, this shows that Sproud are willing to go to many lengths to make their products great. I’m pleased to be joining the team, to help make a positive impact on their consumers of all ages.”
Sproud supplies some of the largest hospitality chains in the Nordics, including Espresso House and Clarion Hotel. The company’s investors include VGC Partners, a venture firm based in London, Findeln Holding, a Malmö-based, family-owned investment company in which Sproud co-founder Nicklas Jungberg is a majority shareholder, and Swedish investment group Dream Beverage. To-date, the company has raised £8.7 million.
Date published: 10 February 2021