Pre-registration is now available, with official launch scheduled to go live on 14 April

Marc Coloma, co-founder and chief executive of Heura Foods.

Heura, the Barcelona-based producer of plant-based beef and chicken products, has opened its second Crowdcube initiative, in which people can invest for as little as around €20.  

Heura’s ‘Equity for Good Rebels’ campaign launched its pre-registration on the UK crowdfunding platform in early April, with the official launch scheduled for 14 April.

The company’s co-founder Marc Coloma said: “Every person has the power to drive positive change in this world, and every action has an impact. The climate crisis, global health and hunger are some of the greatest challenges facing our generation. With a clear road map for growth, we’ve launched the new round of Equity for Good Rebels because we believe that a plant-based diet can act as a Swiss army knife to address global issues. The plant-based sector is growing but it’s time to accelerate this movement, and we want our community to be a part of this impactful mission.”

Heura stated that the capital raised will be used to build Heura Lab 2.0 to delelop a new generation of low footprint technologies, expand its R&D team, expand internationally and “grow the Good Rebel community”. The company added that it aims to have more than 1,000 employees by 2025.

The company opened its first Equity for Good Rebels campaign one year ago and raised almost €4 million from nearly 3,000 investors that included football players Chris Smalling, Sergi Roberto and Cesc Fábregas, and entrepreneurs such as Oscar Pierre and Michiel Van Deursen.

Last year, Heura said, it doubled its sales YoY, while increasing its worldwide point of sale by 333%. The company also expanded its reach from 13 to more than 20 countries, and launched three new products including its first pork successor, sausage and chorizo, as well as nuggets.

Heura said it aims to develop up to 10 new plant-based products this year.

Date published: 5 April 2022

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