The newcomer hits the market with a range of chilled plant-based snacks
Fancy Plants product display

Fancy Plants has launched in the UK offering a range of chilled plant-based snacks. The launch comes at a time when there is increased demand for more functional products, promising delicious taste and texture as well as additional nutritional benefits.

An evolution of The Chia Co., pioneers of introducing chia to the UK, Fancy Plants is the result of years of exploring the potential of plant-based food as a way to positively contribute to the health and wellbeing of the global community.

CHief executive John Foss is known to be a plant-based pioneer. He started Fancy Plants with one clear goal in mind: to create delicious plant-based snacks with added nutritional benefits, making it easy for people to eat more animal-free products. “We believe the more people we can get to join us on the plant side, the better it is for our health and the health of the planet,” he said.

The company claims to unearth new innovations in snacking, launching with a range of products delivering full-bodied and rich mouthfeel.

The product line includes Fancy Plants Silky Pot, a range of indulgent plant-based puddings available in Chocolate and Chocolate Salted Caramel flavours. Named after its smooth as silk texture, the product contains prebiotic fibre, which helps support digestive health.

Also in the range is Fancy Plants Chia Parfait, cultured coconut milk layered with fruity chia compote, available in Red Berry and Mango & Passion Fruit flavours.

The company claims that Fancy Plants Chia Parfait is the only plant-based alternative to yoghurt in the UK that contains the nutritional goodness of chia. Every pot is a flavourful source of fibre, omega 3, calcium and vitamin D.

Fancy Plants has partnered with global organisation 1% for the Planet, that sees 1% of sales going back to people and the planet through the work of high-impact, not-for-profit social and environmental groups.

The brand intends to become a certified B-Corp by the end of 2021, demonstrating their commitment to creating a business that makes a positive impact for its employees, communities and the environment.

Date published: 30 November 2020

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