Vegan restaurant Fruitive announces franchise opportunities
Fruitive, a vegan fast-casual restaurant offering healthy, made-from-scratch meals, has started to franchise across the United States
Gregg Rozeboom, founder and chief executive of Fruitive, has announced the company is now offering franchise opportunities to expand the brand across the US. Fruitive is a vegan fast-casual restaurant offering healthy, made-from-scratch meals.
“My goal with Fruitive was to create something good for my family, for our community and for the world,” said founder and chief executive Gregg Rozeboom.
Rozeboom noted the market for plant-based, healthy foods has continued to grow at an unprecedented rate: “I knew there was an opportunity here,” he added.
In a move to launch Fruitive, Rozeboom travelled to vegan restaurants around the nation to see what was working and what wasn’t. “I’m confident we’ve created a brand that will provide a rewarding investment to franchise owners,” he enthused.
Fruitive was founded in Virginia Beach in 2011 and expanded from its original Hilltop location to include two company-owned diners in Washington, D.C. and two in Norfolk, Virginia.
Building on the success of these fast-casual destinations, the brand has also found a place in local farmers markets throughout the Washington area.
Rozeboom said Fruitive offers an extensive training programme to franchisees that covers everything from finance and real estate to sales and marketing. “We want to empower our franchisees with an opportunity to invest in both themselves and the planet, and we’re looking forward to seeing Fruitive locations across the nation.”
Fruitive combines various health concepts into one fast-casual establishment. From almond butter and bananas on toasted whole-grain bread with chocolate drizzle and cacao nibs to sweet berry waffles topped with whipped coconut cream, lavender and maple syrup, Rozeboom has constructed health-focused meals with an eco-friendly consciousness.
Fruitive’s seasonal menu changes the first day of every season.