The UK challenger brand of premium sugar-free and vegan ice cream has closed a crowdfunding round at Seedrs
Perfect World Ice Cream product range

Perfect World Ice Cream has raised £331,445 at Seedrs. The crowdfunding campaign closed on 23 May surpassing the £100,000 funding the company sought for a 3.44% equity.

Christopher Conklin started the company in 2009 making no-added-sugar ice cream in the kitchen for the family. The company was established in 2013 and the first product hit the market in 2014.

Perfect World Ice Cream product range comprises five flavours featuring no added sugars. Products are gluten-free, dairy-free, soy-free, wheat-free, and reduced in saturated fats.

Products also boast the addition of 12 vitamins and minerals. “An entire tub of our Sweet Espresso has 100%-plus of the daily amount of vitamins D, E, B1, B2, B3, B5, B7, B12, chromium, manganese, copper and zinc, and only 342 calories (34 per scoop), 6.55 g of saturated fats and 4.4 g of natural sugars. These are significant points of difference between our products and others on the market,” the company claims.

Products of Perfect World Ice Cream are available in the UK via Ocado and the company online shop. In the Netherlands, Perfect World Ice Cream is sold across the country at the Jumbo supermarket.

“We’ve got new products in development, not just ice cream, but still frozen products, and new flavours for the Dutch and Nordic markets,” Conklin told NutritionInvestor.

Conklin is also working with a sales team to expand the business and bring the challenger brand to Germany.

Sales in the UK and the Dutch market have been in an upward trend during the Covid-19 lockdown. Conkling told NutritionInvestor that last month’s orders in the Netherlands were up 300%, and Ocado up 50%, compared to pre-Covid.”People are at home and they want to have a treat that gives them a long-lasting good feel feeling as opposed to a guilty pleasure,” Conklin explained.

Date published: 26 May 2020

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