Nutrigenomix and EatLove launch DNA-based meal plan guide

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New service uses DNA testing to deliver meal plans according to a person’s nutritional requirements, preferences, and weight management goals
Concept illustration of genetics nutrition

Genetic testing technology company Nutrigenomix has added customised meal plans to its range of services. The offering is guided by a person’s DNA. The new food-tech solution for personalised nutrition is part of its genetic testing services for healthcare practitioners and their clients. DNA-based meal plans are being developed in partnership with digital health technology company EatLove.

The food-tech solution is paired with actionable genetic test results and a comprehensive nutrition assessment tool.

The meal planning service considers an individual’s nutrient requirements, response to dietary components, food intolerances and preferences as well as weight management goals.

Monique Nadeau, EatLove founder and chief executive, commented: “We are excited to partner with Nutrigenomix, a pioneer in genetic testing to deliver end-to-end personalised nutrition from your genetics to the meals you eat every day.”

The EatLove platform, Nadeau explained, combines the latest science-based technology through the proprietary LENA Nutrition Intelligence, which evaluates four million data points instantly for meal plan personalisation.

DNA-based meal plans

EatLove is used by registered dietitians, medical practices, foodservice, hospitals, and fitness and professional sports teams around the globe.

Built on award-winning technology and powered by a team of expert scientists and clinicians, Nutrigenomix recognised the need to incorporate DNA-based meal plans as part of their expanding services.

Paige McDonald, manager of Clinician Services at Nutrigenomix, commented: “As a registered dietitian, EatLove makes it easy for me to support and motivate my clients to follow their DNA-based dietary recommendations, shop for and cook healthy and nutritious meals, and be able to track and log their food intake to reach their health goals.”

For McDonald, EatLove’s Smart Choices option also enables clients to easily swap recipes that take into account the nutrients that they need based on the results of their genetic test.

Personalised nutrition: An emerging market

According to a 2019 Mintel survey, most consumers are interested in DNA-based dietary advice, and studies show that personalised information is a powerful motivator to improve a person’s adherence to nutritional advice, compared to population-based recommendations. 

With offices in Canada, UK, Australia, Brazil and the United States, Nutrigenomix is expanding rapidly to meet the growing demands by healthcare professionals and consumers for a high-quality genetic testing service. 

Nutrigenomix claims to be the only nutrigenetics testing company worldwide that was established at a major university, the University of Toronto.

EatLove is a San Francisco-based digital health technology company started in 2014. 

About the author

Murielle Gonzalez
Editor of NutritionInvestor at Investor Publishing | Website

Murielle Gonzalez is the editor of NutritionInvestor. She is an experienced journalist with 20 years in the media industry, including work at b2b magazines in the UK and Latin America. Murielle holds a Master in Journalism from the University of Westminster and flair for all things online and multimedia storytelling.

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