NotCo expands into Canada with launch of NotMilk

Dairy-free product is available at grocery stores in British Columbia in low fat, reduced fat and whole varieties

Chile-headquartered plant-based foodtech company NotCo has expanded into Canada with the launch of NotMilk, a dairy-free product now available at grocery stores in British Columbia including Save On Foods, Georgia Main, and Choices Market, and soon to be sold in IGA and Metro grocers in Quebec and Ontario.

NotMilk is available in 1% low fat, 2% reduced fat and whole varieties at a suggested retail price between $4.69 and $4.99.

NotCo is backed by venture capital including Bezos Expeditions, Roger Federer’s Team8, Tiger Global, L Catterton, Future Positive, Kaszek Ventures and EHI.

NotCo’s founder and chief executive Matias Muchnick said: “The growing popularity of plant-based products, including and especially in Canada, is an exciting trend but we know many consumers still struggle with the compromises in taste and experience of dairy-free milk. We’re here to change that once and for all. That’s the power of introducing a new technology – our artificial intelligence and our team of chefs and food scientists – to an obsolete system. You add a whole new world of innovation and can deliver a plant-based milk that actually tastes like milk”

Lucho Lopez-May, chief executive of NotCo in North America, added: “This expansion into Canada is another exciting step for NotCo following the success of our products in both the US and Latin America. We’re incredibly proud of the innovation that brought us to this stage and about partnering with some of Canada’s most important grocery chains to deliver the NotMilk to consumers across the country.”