Nutritional Growth Solutions claims Healthy Height has clinically shown to improve children’s height
Nutritional Growth Solutions (NGS) has announced the launch of Healthy Height in the Asia-Pacific market. The news comes after a month the company closed a A$7 million IPO on the Australian Stock Exchange. NGS has also established sales operations for the product in the US and also in China.
“In the past three years, Healthy Height established itself in the US as a leading complementary solution supporting growth for kids,” said Liron Fendell, chief executive of NGS. “NGS is now poised to extend its products’ nutritional benefits to the young population in Asia-Pacific.”
The NGS China launch occurred through collaboration with a local state-owned entity, distributing primarily in ‘mother-and-baby’ stores. The company is now gearing up for expansion into South Korea, Japan, Australia, and the rest of the region.
Healthy Height was developed and tested by paediatricians to give a holistic solution to nourish growing children predominantly in the age group between three to nine, including those children who lack nutrition due to health issues that may impair eating.
It’s formulation also helps support nutrition in picky eaters, a universal problem that causes a lot of stress to families.
Healthy Height is now NGS’ flagship product. It contains 12g whey protein per serving. It’s formulated with high-quality ingredients, and no fillers, corn syrup, or other additives.
It is gluten-free, soy-free, non-GMO and includes 350mg of the vital amino acid arginine per serving. It also is low in sugar and sodium. Healthy Height can be mixed into ice cream or pancake batters as well as in shakes or smoothies.
Fendell said: “There is no doubt that genetics plays the most significant role in an individual’s height, with studies showing this accounts for up to 80% of the final height. But what about the remaining percentage? Researchers believe that environmental factors fill that gap, with nutrition being the most dominant factor.”
She argued that there is a window of opportunity where we can influence the potential height of an individual. “Parents are seeking natural solutions to help their kids grow, and Healthy Height certainly fills this gap.”
Unlike other nutritional products, Healthy Height is not a meal replacement, as the protein drink takes a more supplemental role, therefore still leaving room for a focus on developing healthier eating habits.
Nutritional Growth Solutions: Clinically-tested
A clinical trial for Healthy Height showed that children who included it in their diet for a one-year period added 13.8% to 34% to their annual growth in height. The randomised, double-blind, placebo-controlled study was published in the prestigious Journal of Pediatrics.
Two medical professionals in pediatric endocrinology, gastroenterology, and nutrition were behind the research and development of the Healthy Height formulation – professor Moshe Phillip, director of the Institute for Endocrinology at the Schneider Children’s Medical Center of Israel, and professor Raanan Shamir, Director of the Institute of Gastroenterology, Nutrition, and Liver Diseases at Schneider.
Some of the countries showing the most significant gains from nutritional knowledge are in Asia. According to NPR, women in South Korea gained an average of eight inches in height in the past century – a bigger jump than any other population, globally. In Japan, the average increase has been 6.31 inches. Americans, on the other hand, are shrinking.
The company said Healthy Height’s business model spans retail and medical channels, through health professionals.
Date published: 24 November 2020