Nestlé taps into plant protein with new range of YES! bars

  • 27 July 2020
  • Plant-based
The new recipe of the YES! snack bars packs in 10 grams of protein from a blend of nuts and peas
Yes! plant protein snack bar

Nestlé is launching a new range of its YES! snack bars, with each bar containing 10 grams of plant protein from a natural combination of nuts and peas. The new recipe has been designed following findings of market research conducted by Nestlé.

Data has shown that most people buying protein bars are now looking for more natural protein sources with no additives, and that plant protein is one of the most preferred options to fuel an active lifestyle and get the most out of their busy day.

Alexander von Maillot, global head of confectionery at Nestlé, explained: “We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment.

“YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste.”

The new YES! bar packs in 10 grams of plant protein from peas and nuts. Like other YES! bars, the new protein bars are made of wholesome ingredients, are high in fibre, use no artificial colours or preservatives, are gluten-free and suitable for vegetarians.

With the new recipe, Nestlé is tapping into an emerging trend towards pea protein. This opens a new choice to those consumers looking for more innovative plant protein alternatives.

The new bar comes in a blend of flavours: almond and peanut and double dark chocolate, and cashew, blueberry and dark chocolate.

Sustainable credentials

The new range of plant- protein bars will be available from September 2020 in European countries including the UK, Germany, Netherlands, and the Czech Republic.

Nuts are the number one ingredient, and the bars are drizzled with real dark chocolate made with sustainable cocoa certified by the Rainforest Alliance.

As with the existing YES! range, the bars are carefully wrapped in recyclable paper sourced from sustainable sources.

“Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein,” said Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York. “When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market.

“At the same time, we made sure that taste was our top priority, and these bars taste really amazing!”