Nestlé releases new ‘Sensational’ plant-based meat range across Europe
The Swiss food company was forced to rebrand its plant-based burger range following litigation with challenger brand Impossible Foods.
Nestlé said it has improved its Garden Gourmet plant-based burger to give it an even meatier taste and texture. “It is now so incredibly juicy and incredibly delicious that it really deserves a name that does it justice: Garden Gourmet Sensational Burger,” the company said in a statement.
The Swiss food maker was forced to rebrand its plant-based burger range following litigation with challenger brand Impossible Foods.
Other Garden Gourmet products, including plant-based sausages and grounds, will also carry the ‘Sensational’ name going forward.
Wayne England, head of Nestlé’s food business, explained: “The new Garden Gourmet ‘Sensational’ name evokes the senses that are stimulated by our burger: the visible transformation and aroma when cooking, the sound of it sizzling in the pan or on the grill, the great taste and texture.”
Nestlé said that aside from its even more meat-like flavour and texture, the burger now also cooks better, making that transformation from raw to cooked with a satisfying sizzle.
It is the second upgrade to the Garden Gourmet plant-based range in just over a year since it was first launched.
Sensational plant-based nutrition
For Nestlé, the Garden Gourmet Sensational Burger still has some of the best nutritional values of any plant-based burger on the market, scoring a Nutri-Score A rating. It also accounts for much lower carbon emissions, water and land use than a beef burger.
Products combine natural soy and wheat protein, colour from natural plant extracts, rapeseed and coconut oil and a proprietary method of fermenting plant-based ingredients to boost the umami flavour of the burger.
Nestlé recognises that people are continuing to look for different ways to eat more healthily and lower the environmental footprint of their diets, which is why it announced its ambition to achieve zero net greenhouse gas emissions by 2050, including by offering more plant-based food and beverages.
Nestlé said that further improvements and innovations for the burger and other plant-based products are expected later this year.