Nestlé India acquires Purina Petcare India
Consideration for the deal is an estimated 125.3 crore rupees ($15.8 million
Gurgaon-based packaged foods and beverages company Nestlé India has acquired pet food business Purina Petcare India for an estimated 125.3 crore rupees ($15.8 million), Mint has reported.
Purina is a pet food brand owned by Nestlé globally. Purina Petcare was launched in India in 2017 as a separate entity, but now becomes part of Nestlé India.
Suresh Narayanan, chairman and managing director of Nestlé India said: “There are far greater synergies with evolution in channel strategies now than when the business was launched. The pet food business of Purina Petcare India has gained traction amongst Indian pet owners and established the pet food brands across key segments, while building a robust pet specialty distribution network.”
Nestlé India is also launching a toddler food brand in India.
Narayanan added: “In coming months, products tailored to the needs in the toddler segment, relevant and resonant to their nutrition needs in India would be introduced under brand Gerber.”