The acquisition adds a lifestyle brand to the company’s functional hydration portfolio

Nestlé Health Science has agreed to acquire functional hydration company Nuun for an undisclosed sum. The acquisition complements Nestlé Health Science’s existing broad portfolio of active lifestyle nutrition brands with Nuun’s range of clean, low-sugar, effervescent tablets and powders.

“Every day, health-conscious consumers are becoming more aware of how functional hydration products can add to their overall well-being as well as support them during exercise by replacing the minerals that the body loses. That growing awareness is reflected in the steady growth of the category,” said Greg Behar, chief executive of Nestlé Health Science. 

Behar said Nuun is a leader in the fast-growing functional hydration category with its high-quality, clean, plant-based products. “We look forward to combining our companies’ expertise to bring Nuun to more people around the world,” he added.

Nuun was founded in Seattle, Washington, in 2004, pioneering the separation of electrolyte replacement from carbohydrates. Its low-sugar electrolyte tablet revolutionized the sports beverage market.  It now has a broad range of effervescent tablets and powders containing additional minerals and vitamins for energy, relaxation and overall well-being.

“Nestlé Health Science and Nuun share the same philosophy: nothing is more important than health and well-being,” said Kevin Rutherford, chief executive of Nuun. “In joining Nestlé Health Science, Nuun will further its mission of ‘hydration that empowers the world to move more.’ The Nuun team has built an incredible business and now with the reach, expertise and capabilities of Nestlé, I’m confident that together we will grow even more, making people and the planet healthier.”

The transaction is expected to close in Q3 2021.

Date published: 11 May 2021

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