InvestEco Capital and Export Development Canada invest in the Canadian low sugar keto snacks brand
Snacks brand Love Good Fats has raised $10.7 million in an equity funding round led by InvestEco Capital Corp. and Export Development Canada. The cash injection will help the business accelerate growth in North America.
Founded three years ago by Suzie Yorke and a core team of passionate supporters, Love Good Fats has been a leading force in the move to reduce sugar and increase good fats as an approach to more informed and balanced nutrition.
“The Love Good Fats team is excited to be joining with these exceptional partners to support our brand and continue expansion across North America,” said Yorke. “We are delighted to have InvestEco join us and are grateful for the continued support of Export Development Canada.”
Love Good Fats offers an alternative to the higher sugar, high simple carbohydrate snacks that have traditionally been the face of on-the-go snacking.
Yorke has grown the company to be a significant presence and influence across North America with distribution in more than 20,000 doors in retailers Walmart, Whole Foods Market, Sprouts, Kroger, CVS Pharmacy and Costco.
“Love Good Fats is an amazing brand supported by a great team. InvestEco is excited to join the company as it continues to advance its growth strategy,” said David Gisborne, partner at InvestEco Capital.
“As a champion for inclusive trade, EDC is thrilled to support Love Good Fats, a category-leading, woman-owned Canadian business that is poised for growth,” said EDC’s president and chief executive Mairead Lavery.
Love Good Fats produces a range of truffle and chewy nutty protein bars, and creamy shakes. Nut bars deliver one-to-two grams of sugar in a 39-gram serving, as well as a blend of fats from nut butter and coconut oil, and fibre.
Love Good Fats is keto-certified, Non-GMO Project verified and made with clean and sustainable ingredients.
Date published: 16 October 2020