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Israel: Potack appointed chief executive of B.T. Sweet

Executive has two decades’ experience working for global medical device companies
Yishai Potack B.T. Sweet
Yishai Potack

Tel Aviv-based foodtech start-up B.T. Sweet has appointed Yishai Potack as its new chief executive.

B.T. Sweet produces Cambya, a plant-based sugar replacer for use in multiple food applications.

Potack has two decades’ experience working for global medical device companies. He previously held senior roles at ReWalk Robotics, developers of wearable robotic exoskeletons enabling spinal cord injured individuals to walk, and at Covidien Medtronic Minimally Invasive Therapies Group and artificial cornea developers EyeYon Medical.

Dagi Pekatch, founder and chairman of B.T. Sweet, said: “Yishai brings a wealth of knowledge and know-how in spearheading disruptive technologies and elevating start-ups to become well-established top-market names. His multicultural experience in the global sphere, combined with strong leadership skills and innovative marketing strategies, combine to make him a perfect fit for B.T. Sweet.”

The company has also added industry consultant Mervyn De Souzato a key position on its advisory board. Pekatch said: “We also are extremely fortunate to have Dr De Souza join our advisory board. He is a savvy innovator and business strategist with seasoned knowledge of the F&B industry. De Souza has enjoyed a long and accomplished career leading high-performing teams in developing growth strategies at multinationals Cargill, Sensient Technologies, and Tate & Lyle.”

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