Former Vegan Society chief executive will spearhead company funding promising vegan start-ups
George Gill has been appointed chief executive of Beyond Animal, a digital platform for growing the vegan economy, which also offers a fintech funding service.
Gill previously worked at The Vegan Society for more than 11 years, initially as head of business development and for the past four years as chief executive.
Beyond Animal was co-founded by Claire Smith, vegan impact investor and originator of the Beyond Investing cruelty-free indexes, and Dhanesh Kothari, a blockchain advisor and technologist for private banks.
The company has developed online services for businesses and professionals transitioning away from the use of animals, including networking, a business directory, jobs board, event management, real-time news feed and a knowledge library.
Beyond Animal states it will supply flexible methods of funding to companies by matching them with motivated investors.
Gill said: “I am ecstatic and honoured to become CEO for Beyond Animal as I believe a fintech and vegan all-in-one-place platform is the optimum way forward.
“I relish the challenges that I will no doubt encounter and will build upon the experience I have gained as a previous CEO within the vegan industry, which I am passionate about.
“By applying my management experience, unparalleled vision, business acumen and thirst for improving sustainability for the planet, I will boost Beyond Animal’s mission bringing it to the forefront of the growing animal-free industry.”
Smith added: “As a leading protagonist behind the explosive growth in plant-based products, George is well aware that investment in alternative proteins and animal-replacing foodtech needs to extend way beyond purely mission-driven investors. Together we aim to ensure that no company whose products move us towards a more sustainable world is starved of financing and no investor that wants to profit from this shift in consumption is unable to find suitable deals.”
Date published: 15 December 2020