The initiative seeks to unlock new talent and enable opportunities for collaborations, ahead of the virtual event on 11-12 March next year
Creative business people working on business project in office

Unilever and breakfast cereal company Kellogg’s have joined forces with Future Food-Tech to launch Innovation Challenge 2021, an initiative that seeks to unlock new talent and enable opportunities for collaborations.

The Innovation Challenge offers foodtech innovators from around the world the opportunity to showcase their solution in plant-based meat and dairy alternatives, and digestive wellness.

Applications are open until 5 February 2021.

After an in-depth shortlisting process, selected finalists will pitch their solution to the challenge partners and global audience during the live-streamed virtual Future Food-Tech Summit on 11-12 March 2021, hosted by Rethink Events.

Oliver Katz, conference producer for the Future Food-Tech series said: “We’re delighted to be working with Kellogg’s and Unilever to offer the most exciting start-ups across our global network a platform to showcase their solution as we tackle shared challenges within the industry.

Katz explained that the Future Food-Tech events are committed to accelerating collaboration and unlocking new opportunities for partnerships. “I can’t wait to learn about new solutions from ambitious innovators and how they propose to tackle two major challenges facing the future of food.”

Kellogg’s Challenge: Unlocking new microbiome-based innovation for gut wellness

Kellogg’s is prioritising innovation in new plant fibres, valorised fibres from waste streams, prebiotics, postbiotics, fermented ingredients and new non-spore food stable probiotics.

Through the challenge, the company is keen to hear from start-ups with new microbiome-based solutions to improve gut wellness.

D’Anne Hayman, vice president, Global Innovation and Nutrition at Kellogg’s said: “As a leading global plant-based food company, nourishing with our foods is at the heart of Kellogg’s commitment to wellbeing. Future Food-Tech is a great environment for us to share ideas and build connections.”

Unilever Challenge: Improving the taste, texture, sustainability and affordability of plant-based meat and dairy alternatives

Unilever has set an ambitious target of €1bn annual sales turnover from this category to help people transition towards healthier diets that are also healthier for the planet.

Through the challenge, the company welcomes innovations to develop better plant-based products and are delighted to get you involved.

Manfred Aben, vice president, Science and Technology, Foods & Refreshment at Unilever, said: “If we think we can do it alone – we are not thinking big enough. Future Food-Tech is a key platform to connect and work together towards a food system that is better for people and better for our planet.”

Artwork of the Future Food-Tech Innovation Challenge 2021
Applications are open until 5 February 2021.

Rethink Events has also announced that, as part of the partnership with Future Food-Tech, the company will be hosting a webinar on Tuesday 19 January.

Hayman will be joined by André Pots, director, Product and Process Science Foods & Refreshment at Unilever and both will co-host a free live broadcast.

The event seeks to discuss Kellogg’s innovation challenges and key priorities, answering questions from the live online audience ahead of the submission deadline on 5 February.

The webinar is open to all – sign up now at:

Date published: 14 December 2020

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