The mental acuity drink has unveiled a new logo that resonates with consumers looking to enhance focus, concentration, memory and energy
Nerd Focus rebrand

On the heels of BevUSA’s acquisition of functional drink Nerd, the challenger start-up has unveiled a new branding. Nerd says the rebrand aligns with the product disruption to the beverage industry and resonates with consumers looking to enhance focus, concentration, memory and energy.

The rebrand is part of Nerd’s growth strategy to differentiate focus beverages from highly caffeinated energy drinks in the market.

Nerd also announced US shipping and local retail expansion across Texas, New Jersey, Las Vegas and Nashville.

Howard Davner, chief executive of BevUSA said: “We have developed a unique marketing playbook after launching Nerd Focus in the Texas market, and we’re eager to expand sales online and regionally.”

Davner noted there is a need for essential workers to refocus their mental and physical energy, alongside everyone working or schooling from home that need a boost. “We are excited to launch two new markets this fall, Nashville and Las Vegas.”

Nerd Focus will now be available through the company’s online marketplace and expanding to larger online retailers soon, including Amazon and Walmart, to further reach its growing consumer base.

Its online and retail launch is supported with a nationwide advertising campaign and sampling promotions through several key partners, to reinvest Nerd’s online sales revenue to continue to grow its consumer base and brand recognition.

Drink with nootropic ingredients

Made with powerful nootropics and performance-boosting nutrients, Nerd Focus claims to be the world’s first ‘think drink’ – the first beverage of its kind formulated to increase clarity and concentration, boost memory and cognition and support overall brain health.

The focus drink is available in Green Original and Blue Zero Calorie, offering consumers a smarter and safer alternative to energy drinks with a refreshing citrus taste packed with vitamins and natural ingredients.

The drinks contain both nootropics and adaptogens creating a proprietary formula aimed to aid mental acuity for those that need it most – college students, health care workers, gamers, professional drivers and many others.

Davner argued that Nerd Focus has performed so well because it is created not only to be a healthy alternative to energy drink consumers but also with taste in mind. “The team is excited to introduce Nerd Focus to our growing and passionate fan base across the US through our online marketplace, Nerd Shop,” he concluded.

Date published: 13 November 2020

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