The founders of seven brands backed by social impact investors share insights on making nutritious snacks for school kids

By Murielle Gonzalez

Collage of the seven brands in the Good Food Fund

Good Food Fund, the accelerator and venture fund set up in the UK by Big Society Capital and Guy’s and St Thomas’​ Charity, has taken on seven snack brands aimed at tackling childhood obesity among low-income families. 

Earlier this month, Mission Ventures, the company executing the accelerator, announced the brands in the fund, all pre-seed or early-stage companies. These are Insane Grain, JimJams, Naturelly, Snackzilla, Lexi’s, Nombots, and Rootles; the latter three have not yet launched.

These businesses have been selected based on their ability to provide good-tasting and healthier alternatives to mainstream snacks that primary school-aged kids consume today.  

“The most important thing for Big Society Capital and ourselves will be achieving our desired social impact,” says Matt Towner, portfolio manager at Guy’s and St Thomas’​ Charity. 

Towner notes that the investors were looking for brands that can impact childhood obesity by substituting other less healthy products out of children’s diet. “These products should be affordable to all families, rather than being premium brands,” he says.

NutritionInvestor has gathered the seven founders, and in this report, they talk about the snacks they make and the plans to move their business forward.

Next page: Snackzilla. Go to page 9 for more information on the Good Food Fund and the business accelerator.

Date published: 24 June 2020

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