Ultra-fast delivery sector consolidation continues as Gopuff expands further into European market
gopuff dija acquisition
Gopuff acquires Dija for an undisclosed sum

US delivery platform Gopuff has acquired London-based ultra-fast delivery firm Dija for an undisclosed sum.

Having raised $1 billion in its latest funding round in July, Gopuff set its sights on expanding into Europe as competition and demand for fast-delivery options increase.

In a statement, Gopuff said the acquisition would grant the company immediate access to France and Spain, while also providing additional infrastructure in the UK.

“Combining our teams, local and industry expertise will enable us to deliver a superior customer experience and accelerate expansion to bring Instant Needs to more customers across Europe,” the statement said.

Dija was founded in 2020 and has grown rapidly, opening and operating dozens of micro-fulfillment centers across London, Paris, Madrid, Valencia, and other major cities. 

In May the company also purchased UK-based delivery start-up Fancy. And in November 2020 it acquired US alcohol retailer BevMo for $350 million.

Gopuff has hired former challenger bank Revolut COO Steven Harman and Amazon VP for European expansion Alex Ootes to support its growth.

It is currently recruiting for 23 roles at its European headquarters in Luxembourg.

In June, Just Eat Takeaway.com completed its acquisition of New York Stock Exchange-listed (NYSE) delivery service Grubhub.

Date published: 13 August 2021

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