Vegan e-commerce platform expands offering in the US with the addition of the full range of plant-based meat brand No Evil
Photo as seen on No Evil Foods’ Facebook page

Online marketplace, the US-focused e-commerce business of Canada’s Vejii Holdings, has expanded its offering with the full range of products by No Evil Foods, the plant-based meat producer from North Carolina. The distribution deal was done through Vejii’s relationship with wholesaler giant United Natural Foods.

“Expanding one of the highest selling categories on our site with a brand such as No Evil Foods is an exciting opportunity”, said Kory Zelickson, chief executive of Vejii Holdings. “With the surge in online shopping due to the Covid-19 pandemic, and our nationwide distribution and experience operating successful e-commerce sites, we believe we have created a one-stop-shop for vegan products true to our mission of Vegan made simple.”

Vejii argues the additional line of plant-based meats will provide a further selection for Vejii customers, delivered contact-free to their door.

The added plant-based meat products will be cold packed and delivered within 2-3 business days across the US.

Vejii and the vegan boom

Retail sales of plant-based alternatives formulated to replace conventional meat, dairy, eggs, and seafood products surged by 90% in mid-March compared to the prior-year period, according to new data from the Plant Based Foods Association and SPINS.

Recent data shows more shoppers are opting for plant-based foods during the Covid-19 pandemic, and sales of meat alternatives are expected to accelerate as the nation faces temporarily tighter supplies of beef, pork, and poultry.

Vejii believes its online marketplace is well-positioned to take advantage of the growing plant-based meat category, taking over dinner tables across the nation rapidly.

No Evil Foods produces plant protein products using simple ingredients like wheat, chickpeas, kidney beans, organic tomatoes, and organic sea salt. The company is headquartered in Asheville, NC.

Date published: 22 January 2021

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