Canada: Osborne takes on sales role at Eat & Beyond

Brings more than 10 years’ sales and marketing experience of consumer packaged goods to the role, including head of sales at Vega Canada

Vancouver-based Eat & Beyond Global Holdings, an investment issuer focused on the global plant-based and alternative protein sector, has appointed Justin Osborne to the newly created role of vice-president of sales to help facilitate commercial success for Eat & Beyond’s portfolio companies.          

Osborne has more than 10 years’ sales and marketing experience of consumer packaged goods. He was previously head of sales for plant-based alternative food company Vega Canada, and before that, held progressively senior sales roles at Vega, as well as sales and marketing roles at SC Johnson, Pepsico and Pfizer.

Eat & Beyond’s chief executive Michael Aucoin said: “Mr Osborne brings a wealth of experience and an in-depth knowledge of both the traditional and emerging retail spaces. His experience at such leading companies as Vega and SC Johnson will dramatically augment the ability of Eat & Beyond to accelerate the revenue momentum of the portfolio companies that we are able to support and work closely with.”

Osborne commented: “I am incredibly excited with the opportunity to join Eat & Beyond to help its portfolio companies redefine the future of food. We are in the midst of an evolution when it comes to how we feed the world and I strongly believe that Eat & Beyond is uniquely positioned to assist its portfolio companies in capitalising on these opportunities.”