Canada: Global Food & Ingredients buys YoFiit plant-based milk brand
Toronto-based Global Food and Ingredients (GFI) has acquired Your Fitness Dish, a plant-based milk and snack food company operating under the brand YoFiit and headquartered in Concord, Ontario.
YoFiit’s products include a high protein plant-based milk made with chickpeas, pea protein and flax oil to provide 10 grams of protein per serving and 1,000 mg of omega 3, while free of gums and sugars. YoFiit also sells an array of high-protein low-sugar snack bars and granola products made from plants. YoFiit’s products are sold through health foods and major grocery chains across Canada and available online through Amazon in the US and Canada and the company’s website.
YoFiit’s founder, Marie Amazan, will continue as president of YoFiit and manage the brand’s products and business development within the GFI group.
GFI’s chief executive David Hanna said: “We are very pleased to accelerate our plans to expand into the high growth plant-based milk and snack food segments through this acquisition. YoFiit has developed a loyal and engaged customer group in Canada due to the unique health proposition of its product offering and we look forward to implementing a US market launch in the next few months,”
YoFiit said it is engaged in a major research and development project. With the support of its consortium members, including Protein Industries Canada, the project is under way to develop additional plant-based milk SKUs, plant-based yogurts and plant-based egg replacements. The company has secured $1.2 million in government grants to support the project.
Amazan said: “YoFiit has major expansion plans into the US market and across Canada, while also developing new plant-based products that will fill the nutrition and taste gaps in the marketplace. We are excited to join GFI to accelerate these plans and use GFI’s platform to connect our plant-based ingredients needs right to the farm level.”