Franchiser aims to grow the brand aggressively in Canada as well as internationally
Montreal-based restaurant franchiser Foodtastic has acquired the Copper Branch vegan restaurant brand.
Foodtastic is the franchisor of multiple restaurant brands including: Second Cup, Au Coq, La Belle et La Boeuf, Monza, Carlos & Pepe’s, Souvlaki Bar, Nickels, Rotisseries Benny, Chocolato, Big Rig, Bacaro, Rotisserie Joliette, Tommy Café, Gatto Matto, La Chambre and L’Gros Luxe. The company has more than 370 restaurants and C$390 million in annualised sales.
Peter Mammas, president and chief executive of Foodtastic, said: “Copper Branch is the largest vegan restaurant brand in the world, and we are happy to welcome it into the Foodtastic family. We look forward to working with all our new franchisees and emerging through this pandemic with a revitalised leader in the plant powered restaurant space. This acquisition is consistent with our strategy of acquiring quality Canadian brands with growth potential.”
Copper Branch chief executive Trish Paterson added: “We are very proud of the mission of our organisation and the progress we have achieved in creating value and delivering a sustainable, plant powered experience for our guests. This relationship will enable us to move more quickly and efficiently to bring Copper Branch’s brand to a new global customer base while driving improved operational efficiency and resources for our franchisees.”
Rio Infantino, founder and former chairman of Copper Branch, commented: “Since its beginning, Copper Branch has been on a mission to empower the health and lives of our customers through our inspired, wholesome plant-based menu. I am proud to have seen the brand grow and I look forward to its next chapter and continued success with Foodtastic. An experienced and dedicated company, I know Copper Branch is in good hands for a bright future.” –
Foodtastic stated it is looking to grow the Copper Branch brand aggressively in Canada as well as internationally, with more than 40 new locations expected to open in the next three years.
Date published: 17 May 2021