Company plans to develop its line of sports nutrition products called Promino under the Jaktrx performance supplement line of products
Rejuvenate - Element Nutritional Sciences
Image from the Rejuvenate Muscle Health website

Burlington, Ontario-based Element Nutritional Sciences has acquired exclusive North America rights for the sports nutrition market with the same plant-based amino acid formulation used in its Rejuvenate muscle health products.

Element stated it plans to develop its line of sports nutrition products called Promino under the Jaktrx performance supplement line of products.

Element Nutritional Sciences’ chief executive Stuart Lowther said: “Securing North American rights to the sport nutrition market is a major milestone for Element, as it provides a key differentiating factor in our go-to-market strategy. As we commercialise Promino, we are targeting both athletes and the broader sports nutrition market as our proprietary amino acid formulation is demonstrated to have a superior impact on maintaining muscle health, increasing strength, expediting recovery and preventing muscle loss. Additionally, our formulation is plant-based, which aligns well with changing consumer preferences. We believe that Promino and Rejuvenate has the potential to disrupt existing markets given its clinical results and our team’s proven track record at scaling nutraceutical operations,” said

The size of the North American sports nutrition market is estimated to be approximately $14 billion and is forecast to grow at a rate of 7.8% annually.

Date published: 9 February 2022

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