New CEO has more than 25 years’ experience in food sales management and consumer packaged goods industry

Eat Beyond Global Holdings, the Vancouver-based investment issuer focused on the global plant-based and alternative food sector, has appointed Michael Aucoin as chief executive, replacing Patrick Morris, who has been chief executive since the company’s inception in the autumn of 2019. 

Aucoin has more than 25 years’ experience in food sales management and consumer packaged goods industry. He worked most recently as the principal for MJA Consulting, where he focused on product launch, and market and corporate development. He previously worked in leadership roles at Advantage Solutions, Agropur, Hershey’s, and Smuckers.

Aucoin said: “We intend to compete in a wide cross-section of plant-protein verticals, as represented by our portfolio companies, with which we will work with closely to accelerate their success from an operational and value creation standpoint. Eat Beyond is committed to leading the future of food and becoming the most successful Canadian plant-based food business operating globally.”

Eat Beyond’s chairman Don Robinson added: “The team is very grateful to Patrick Morris for his work building a solid foundation and team for Eat Beyond. As he leaves to pursue other interests, he has left the organisation in a strong position, poised for further growth. I am pleased to welcome Mr Aucoin to the team as CEO as we chart a new course in the plant-based sector, building a balanced portfolio that can deliver value to our portfolio companies and our investors while pushing the industry forward.”has more than 25 years’ experience in food sales management and consumer packaged goods industry.

Date published: 19 July 2021

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